MUMBAI, (GPN): Lakmé Fashion Week announces dates and a new venue for its Summer/Resort 2017 edition. Block your calendars from the 1st to 5th February 2017 as Lakmé Fashion Week is all set to take the leap to JioGarden, Bandra-Kurla Complex in Mumbai.
As Lakmé Fashion Week continually evolves into a platform to nurture fashion in India it has not only grown in stature but also in size. The move to JioGarden offers a wider canvas for the event presenting it in a brand new look and feel.
Mr. Jaspreet Chandok, Head-Fashion, IMG Reliance Ltd said, “The move to JioGarden reaffirms our commitment to the business of fashion with a larger area for buyers and designers to interface. Everything this season will be bigger and further push the boundaries of what a fashion event can achieve.”
Ms. Purnima Lamba, Head of Fashion, Lakmé said “At Lakme Fashion Week, we aim to reinvent the platform every season. This Summer/Resort 2017 edition, we are taking it to an innovative venue at BKC. At JioGarden, we intend to use the open expanse to bring alive a whole new fashion week experience.”
JioGarden is one of the most premium outdoor venues in the heart of Mumbai. Boasting of state-of the-art infrastructure with the ability to manage 9000 people simultaneously, Jio 4G Wi-Fi connectivity and 2000 car parks, the facility is ideal for hosting premium events such as the Lakmé Fashion Week apart from music concerts, awards shows and large scaled corporate events.
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Conceived and created with the vision of ‘Redefining’ the future of fashion, Lakmé Fashion Week strives to continue its contribution to the business of fashion in the country. With some exciting innovations and collaborations being planned for this upcoming season, it’s going be an even bigger, better and more sensational Summer/Resort 2017. Stay tuned for more details.ends