Bengaluru: November 18, 2016 (GPN) : Bata India Limited has come out with a slew of initiatives to help customers deal with the cash crunch they are facing during the demonetization drive. Consumers across the country can avail of a special offer wherein a purchase of the first footwear can help one get 25% off* on additional pairs. In addition, Bata has extended its payment options by accepting PayTM and Freecharge alternatives, to help consumers further.

Mr.Rajeev Gopalakrishnan (President, South Asia, Bata Emerging Markets) said, “At Bata we constantly research our consumers’ evolving lifestyle and their environment and currently we understand that our cash-starved consumers are facing some inconvenience. We are trying to make our consumers’ money work harder by announcing special purchase offers and also expanding our payment options to include PayTM and Freecharge to enable our customers to go cashless at our stores. We welcome this developmental move by our government and are extending these offers to help consumers around the country.”

Additionally, members of Bata Club-the loyalty program, can avail of the many rewards and privileges, including redemption of points for purchases at this time.

More information on Bata India can be found at www.bata.in