L-R: Neha Tham, Anushka Manchanda & Neha Modi during the Young Entrepreneurs Neha Tham & Neha Modi launch day-to-play fashion label ‘PAUSE’, in Mumbai – Photo by GPN Network.
MUMBAI, (GPN): Ringing in the weekend was the launch of day-to-play fashion label PAUSE, the brainchild of designers and entrepreneurs Neha Tham and Neha Modi. The intimate gathering of family and friend at Koko, Lower Parel saw names like Minissha Lamba, Anushka Manchanda, Shonali Nagrani, Pooja Bedi, Diandra Soares coming in to support the female duo.
About PAUSE: The emphasis is on playing with different techniques and allowing the fabric to respond naturally. The extensive use of sustainable fabrics extracted from wood makes each garment soft and smooth, giving a sense of laid-back luxurious comfort.
Functional designs come in vintage-inspired color palettes including blues and grays and earthy tones of greens and browns. Soft tailoring, stone dyes and playful details give the collection a modern sensibility. Made up of ready-to-wear separates, the collection effortlessly transitions from day to play.
The collection also features ‘PAUSE Unwind’ where clean and casual aesthetics bring a sophisticated edge to sleep shirts, shorts and pajama sets.
Launched this month, the brand’s first campaign brings together an array of influencers including Anushka Manchanda, Shibani Dandekar, Rachel Varghese, Sarah Jane Dias, Minissha Lamba, Saba Azad, Shonali Nagrani and Diandra Soares.
The Pause has now launched it’s collection on www.pauseonlinestore.com
