Ace Authors Durjoy Datta and Sudeep Nagarkar graces the occasion

 

Mumbai, November 11, 2016 (GPN) : Viviana Mall, one of the leading retail malls in Mumbai Metropolitan Region has launched an exemplary 1800 sq ft plethora of knowledge ‘Crossword’ in the mall. Leading young and dynamic authors Durjoy Datta and Sudeep Nagarkar inaugurated the store at a plush event in Viviana Mall.

Apart from a varied variety of books, Crossword will also offer apparels, toys, gifting, music, movie, games, premium pens, stationary and toys to its customers.

Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “Based on our interactions with our ardent customers we always felt a need to have a centre of knowledge for them. The aim was to provide them an access to the new developments in the field of knowledge and Crossword was the best choice for connecting with people. We are confident that the launch will give us another opportunity to increase the level of engagement with our customers.”

At the launch, Mr. Kinjal Shah, CEO Crossword Bookstores Ltd said, “We are here to bring in value to customers along with desirable range of books and other offerings suiting for all age groups. We are always on a look out for launching a store in the Mumbai Metropolitan Region and what better than Viviana Mall which is now a go-to one stop destination in the location.”

Leading Indian authors Durjoy Datta and Sudeep Nagarkar who have written bestsellers such as ‘Of Course I Love You?’ and ‘It started with a Friend request’’ respectively, were elated about the launch of the store. Their bestselling books will now reach to more readers and increase their fan base.The store will also provide the facility such as free home delivery for its Black Card Members.

Crossword currently has 94 stores (50 own stores and 44 Franchised stores) spread in different cities across India.