LAUNCH OF THE MAX ELITE MODEL LOOK INDIA 2016

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A unique springboard to integrate the modeling universe…

Mumbai, 29th September 2016: MAX, the country’s largest fashion forward brand, in its third year of association with Elite brings Elite Model Look (EML), one of the world’s most prestigious modeling platforms to India. This will give a once in a lifetime opportunity to Indian models to showcase their best.

Modeling, in India, is seldom taken seriously as a profession. Main reason for this misunderstanding is the lack of the correct platforms and mentors. Max has collaborated with EML to provide a streamlined career path for aspiring models. Max Elite Model LookIndia , for the last two years, has been nurturing and guiding young modelswho want to make it big on both Indian and international runways.

Max Elite Model Look India 2016 team is touring India (Delhi, Mumbai, Hyderabad, Chennai, Bangalore and Chandigarh) with sixcastings that will take place from 27th August to 1st October, aiming to offer maximum opportunities for girls and boys to participate in the most renowned modeling contest and become part of the world’s most prestigious agency.

A dream that becomes reality…

For the 33rd consecutive year, Elite is organizing the most prestigious modeling contest in the world offering thousands of girls and boys (between the age of 16 and 22), the opportunity to achieve their dream and to follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.
Regional Casting

A team of eminent jury members, including Marc J. Robinson,a prominent name in the Indian modeling industry and license holder of Elite Model Look India, will be touring 6 cities in India to discover the best talent across the country.

The MAX Elite Model Look India 2016 is coming to Mumbai on 1stOctober, 2016, for their final casting of the year. It will be held at Infiniti Mall, Malad (W), between 11 AM- 4:30 PM.The competition will be judged by some of the most prestigious personalities from India’s fashion industry:Marc J. Robinson (Franchisee, Elite Model Look India), Elena Fernandes(Supermodel and Bollywood Actress), DiandraSoares(Supermodel), and Dipti Sharma (Winner, Max Elite Model Look India 2015).. Applicants need to bring two recent pictures including a head shot and a full body shot. A parental consent authorization letter is mandatory for contestants who are below eighteen years of age. Female applicants should wear minimal make-up and clothing that accentuates their figure such as skinny jeans or leggings and a basic fitted t-shirt. Male applicants should wear something that shows their vital stats and overall body structure such as skinny jeans and a basic t-shirt and no accessories such as cap or hat should be worn.

Eligibility Criteria

To participate in Max Elite Model LookIndia2016 castings, the applicants must be:
Female:Between the ages of 16 and 22 – At least 5’ 7 in or 172cm tall
Male: Between the ages of 16 and 22 – At least 6’ or 183cm tall
Of Indian Nationality
Casting Dates:

27-08-2016: Hyderabad
31-8-2016: Chennai
11-09-2016: Bangalore
17-09-2016: Chandigarh
24-09-2016: Delhi
01-10-2016: Mumbai

National Casting

At the end of this India tour, the selected participants will compete in the national casting that will be held on 3rd October in Mumbai.At the end of the National Casting, the Elite Model Look jury will choose sixteen contestants who will participate in the MAX Elite Model Look India 2016 Grand Finale

Grooming

National Casting finalists will undergo grooming sessions by industry experts including Marc Robinson and Erika Oliveira,an Elite Model and winner of prestigious Golden Globe for “Best Model Female”. These rigorous grooming sessions, conducted in a safe, supportive and fun environment, help aspiring models to understand theconcept of stage presentation, poise, confidence and most importantly, the art to enhance and nurture their inner beauty. The experts will guide and mentor them to prepare for the Grand Finale which is scheduled to take place in October.

The winner takes it all

The winners are not only selected based on their photogenic qualities, their personality and their natural beauty but also for their potential to correspond to current fashion trends. The ultimate goal is to win a place in the prestigious World Final and represent India on international leveland stand a chance to win an exclusive contract with Elite and become an international supermodel. The female model who wins the international Elite Model Look Contest will receive cash prize of € 150,000 while the male model gets € 50,000.

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

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