All India, 12th August 2016 (GPN) : The land of creation is gaining impressive popularity in India. The dawn of 2016 has witnessed a good amount of Indian tourists visiting Israel with a phenomenal growth of 5% from January through June 2016. Exploring a new country is always on peoples bucket lists and as a destination that attracted over 3 million visitors last year, it is evident that Israel has something excellent to offer.
The Israel Ministry of Tourism Office in India organised the Five City Road Show in the first week of August to introduce leading Israeli tour operators that are new to the Indian market with the local tour operators and travel agents to encourage face-to-face interactions and promoting Israel as a preferred destination. The date and venues of the event were as follows:
August 01, 2016
St. Regis Hotel, Mumbai
August 02, 2016
Taj Bengal, Kolkata
August 03, 2016
Taj Mahal Hotel, New Delhi
August 04, 2016
JW Marriott, Bengaluru
August 05, 2016
Taj Coromandel, Chennai
The event was extremely successful with the maximum footfall of renowned companies from the travel industry leading to over 800 agents in attendance. This is the first time the Ministry of Tourism Road Show had 6 Israeli tour operators and El Al Airlines participate in a road show in India, further emphasising the importance of Indian outbound travel market. The event all across India was an elegant juncture with meet and greets between travel representatives over cocktails and dinner.
When asked about his strategy in promoting Israel as a destination in India Mr. Hassan Madah, Director of the Israel Ministry of Tourism in India, said “Israel has been gaining popularity in India from 2015 and we are happy to see Indians travelling to Israel in big numbers, which can be seen with the increase of 5% from January to June 2016. Israel has something for everyone from adventure, Dead Sea, deserts and mountains, culture, fashion, nightlife. We work towards adapting strategies to further promote various travel offerings to Israel in India.”
Every tourist has a unique perspective while visiting a new destination. Thus in order to provide more information to the traveller, the Israel Ministry of Tourism has launched a new website (www.goisrael.com/in) with information about Israel as a destination, the different cities and locations as well as connecting visitors with Travel Agents and Tour Operators that offer different types of tours to Israel.
Israel is a vibrant and modern country with vast diversity and rich culture. Jerusalem – the well known city; is among the most sacred places in the world. Along the eastern Mediterranean coastline is the vibrant, modern, fashionable and cosmopolitan Tel Aviv. One must explore Israel’s diversity and visit archaeological sites of Eilat, beautiful beaches of Haifa, UNESCO World Heritage Site of Acre (Akko) and fascinating history of Nazareth. Be it family and leisure getaways, party and nightlife experiences, adventure and rejuvenation, Israel has a variety of holiday options to explore.