SBI Life Inaugurates Two New Digital Initiatives for Customers & “Digilife” – An innovation lab

SBI Life

Smt. Arundhati Bhattacharya, Chairman, State Bank Group, inaugurated 2 new mobile based digital initiatives for customers:

a)    Missed call for Fund Value

And

b)    Query through Easy Access

at the SBI Life Head Office, in the presence of, Shri V.G. Kannan, Managing Director (Associates & Subsidiaries), State Bank of India and Shri Arijit Basu, MD & CEO, SBI Life Insurance Co. Ltd.

The new initiatives will ensure that a SBI Life customer can give a missed call from her mobile to a designated number and immediately receive the fund value of her insurance policy by SMS on the same mobile.  The customer can also use the mobile to raise a query which will be immediately recorded and acted upon.  These initiatives will greatly facilitate the customers and is a step in using digital technology for better service.

Photo Caption: Smt. Arundhati Bhattacharya, Chairman, State Bank Group, felicitating the SBI Life Insurance customer,  Ms Marina James Thomas, who was the first to use the ‘Missed Call Customer Service’ of SBI Life Insurance, in the presence of Shri Arijit Basu, MD and CEO, SBI Life Insurance. The ‘Missed Call Customer Service’ enables a customer to receive the fund value of her policy by just giving a missed call to a specified number of SBI Life from her registered mobile number.

Photo Caption: Smt. Arundhati Bhattacharya, Chairman, State Bank Group, felicitating the SBI Life Insurance customer,  Ms Marina James Thomas, who was the first to use the ‘Missed Call Customer Service’ of SBI Life Insurance, in the presence of Shri Arijit Basu, MD and CEO, SBI Life Insurance. The ‘Missed Call Customer Service’ enables a customer to receive the fund value of her policy by just giving a missed call to a specified number of SBI Life from her registered mobile number.

Smt. Bhattacharya also inaugurated “Digi Life”, a digital innovation lab, in the SBI Life Head Office.  The lab will manage real time, social media and internet references on SBI Life and reach out to customers proactively.  The lab has provisions to view the feeds on a giant screen.  The lab also showcases the new technology that the company is adopting, like “Connect Life”, a fully automated paperless sales system and “Mobcast”, a mobile based learning platform for employees, among others.

Smt. Bhattacharya stated that, “We must keep creativity alive.  Digital is the future.”  Shri Arijit Basu, MD & CEO, SBI Life Insurance, said, “SBI Life is committed to reaching out to the customer to fulfil their needs.”

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.