NEW DELHI : In a formal announcement yesterday, KidZania, an edutainment theme park with 21 operational centers across 18 countries has announced that its Delhi NCR project located at the Entertainment City,Noida will be open to public in May 2016. This will be the chain’s second facility in India, with Mumbai having been the first to open in the country in 2013. KidZania Delhi NCR will see an investment of approximately Rs. 100 crore for its outlet in the national capital region.
Shah Rukh Khan adressing media at KidZania Delhi NCR Press Meet
Imagination Edutainment Pvt. Ltd.(IEIPL) has the rights to set up KidZania centers across India. IEIPL is jointly owned by Singapore-based KidZ Inc., and actor Shah Rukh Khan.
KidZania Delhi NCR is a standalone structure spanning 96,000 sq. ft across 3 floors. It will emulate the workings of a real city but built to scale for children with paved roads, battery-operated vehicles, buildings, a functioning economy and its own currency. The center also has a fuselage of a real Airbus A320-200 protruding out of the façade of the building. Kids get to role-play pilots and learn how to fly on flight simulators placed inside the plane.
Shah Rukh Khan and Urbano at KidZania Delhi NCR
KidZania Delhi NCR will educate children through the 90+ role-playing activities based on replicas of real-world industries and services including entertainment, airline, automobile, retail, restaurants, factories and other private and public services. Children can take on various roles including that of a pilot, surgeon, detective, chef, candy-maker, fireman, television producer, radio jockey, mechanic and others. These activities have been designed by educators to help develop psychomotor, cognitive and social skills amongst children.
The press conference was hosted by kids in role-play – and to commemorate the occasion they hoisted the KidZania Flag with Shah Rukh Khan.
Mr. Shah Rukh Khan, one of the shareholders of KidZania India further commented,“I am extremely excited about KidZania Delhi NCR. This will be a larger project than our first centre in Mumbai. I am passionate about my association with KidZania because as a father I understand the importance of empowering children at a young age to be able to manage their world better, and as an actor the power of making someone happy by entertaining them. KidZania brings fun and learning together; as India is a country of young people what better way to educate them to be good citizens.”
Excited about the impending launch, Sanjeev Kumar, Director and CEO KidZania India said,“Having KidZania reach more cities is one step further in fulfilling the ambition we have for KidZania in India, and we are delighted to have set foot into Delhi NCR with our second center. Wehope to host families not just from Delhi, Gurgaon and Noida but also neighboring cities like Faridabad, Sonipat, Panipat, Agra, Karnal, among others.”
The spokespersons also announced their new Industry partners which include key brands from Mumbai that have extended their partnerships as well as new brands that have forged ties with KidZania Delhi NCR:
Animation Studio – Toonz
ATM – YES Bank
Bank – YES Bank
Biscuit Factory – Parle Products
Burger Factory – Dunkin Donut
Cereal Factory – Kelloggs
Chocolate Factory – Kinder Joy
Courier – DHL
Culinary School – Bajaj Electricals
Dance Academy – Shiamak
Donut Shop – Dunkin Donut
Electronic Store – Ezone
Elementary School – Amiown
Energy Conservation Hub – Bajaj Electricals
Fruit Orchard – Zespri
Furniture Studio – Pepperfry.com
Ice cream factory – Walls Paddlepop
Juice factory – Frooti
Music School – FSM
Parents Lounge – Pepperfry.com
Photo POS – Digi Photo
Pizza shop – Dominos
Radio Station – Radio city
Stadium – Adidas
Supermarket – Big Bazaar
University – Amity
Water fountains –Aquaguard
Wellness Studio – VLCC
