All India, 28th December 2015: Kenya Tourism Board tied up with prominent FM radio channels and malls to showcase various facets of the destination. The objective was to engage consumers especially families with high disposable income.
The mall promotion recently held at Infinity Mall, Malad and Oberoi Mall, Goregaon in Mumbai. It was a three day event over the weekend. The activity created buzz among the consumers and helped us to reach to the right target audience. The visitors were engaged through contests, giveaways, music, destination presentation and Kenyan dance. The traditional maasai dance performance by the Kenyan students was the highlight of the event. The people enjoyed and shook their legs with the dancers on the stage. Mall visitors in large number took selfie with Kenyan dancers and posted on their social networking sites.Kenya Airways was the official airliner partner and Kesari Tours was the official tour operator for the event. Kenya Airways gave 2 return ticket to Kenya as grand prizes beside many other prizes. The event was graced by Hon Consul Republic of Kenya Mr. R.A Goenka and Ms. Lucie Malu, Country Manager Kenya Airways.
On this occasion Ms. Betty Ichan, Marketing Manager For Emerging Markets, Kenya Tourism Board said, “India is one of the most promising markets. We want to engage the consumers with various activities and showcase the diversity of the country. Kenya is a country which has something for everyone. From honeymoon to adventure travellers, beaches to safari, the country has wide variety of options for every traveller.”The consumers were engaged with various quiz games on the destination, puzzle games and various activities to educate through fun games. From the pristine beaches and coral reef, equatorial forests and mighty snow-capped mountains, searing deserts and cool highland retreats and endless opportunities for adventure, discovery, relaxation, it has more than one can ever expect from one single country to offer.