New York, 22 December 2015

FENDI and Beats by Dr. Dre are pleased to announce the unique takeover from today until the end of January 2016 of the biggest Adv billboard of the world on Times Square, New York featuring it-model Pyper America Smith.

The headphones, that firstly appeared on the Spring/Summer 2015 Men’s catwalk in Milan, are created in precious Selleria leather, signature of FENDI’s heritage and Savoir-Faire, they are hand stitched by the most expert artisans of the FENDI atelier.

Available in an amazing colour palette from sunflower yellow, to fire red and darker versions as electric blue and much more of Cuoio Romano leather where the mat metal and the logos are in a sophisticated ton sur ton ensemble.

The FF logo is engraved on the side, while the FENDI ROMA logo is heat embossed on the top of the headband with a representative Selleria hand stitching, symbol of the Maison’s highest craftsmanship.

This product expresses the common values of both brands’ innovation, creativity, experimentation and obsession for quality.

The FENDI and Beats headphones are traditional, yet modern contemporary, to satisfy the most sophisticated men and women at work or during the week end.

Innovation meets Savoir Faire!

FENDI
The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique– a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965, the collaboration with Karl Lagerfeld begins and continues today. In 1992 Silvia Venturini Fendi seconds Karl Lagerfeld in the creative direction. In 1994 she is given responsibility of leather goods accessories and then the direction of the kidswear and menswear lines. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Today FENDI is synonymous with quality, tradition, experimentation and creativity.

BEATS ELECTRONICS, LLC
Formally established in 2008, Beats Electronics (Beats) comprises the BeatsTM by Dr. DreTM family of premium consumer headphones, earphones, and speakers as well as patented Beats AudioTM software technology and streaming music subscription service Beats MusicTM. Through these world class offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio back to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.