December 21, 2015, Mumbai: Mahindra First Choice Wheels Ltd. (MFCWL), Indias No. 1 multi-brand certified used car company, today inaugurated its 25th outlet in Mumbai. This is the companys 85th dealership in the state and 700th in the country
The new outlet, Prosperous Wheels, is spread across 1000 sq. ft and is located at New Link Road, Adarsh Nagar, Andheri(W) Mumbai. It was inaugurated by Mr. Rajeev Dubey, President (Group HR Corporate services and After Market) Member of Group Executive Board, Mahindra & Mahindra Ltd.
Mumbai is a strategic market for Mahindra First Choice Wheels and our association with Prosperous Wheels will help us make further inroads in the market. We are creating a transformational change in the way we provide value to our stakeholders. To create a vibrant used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the pre-owned car industry to deliver a Brick and Click synergy interface for a unique customer experience. We are confident of creating value for all our stakeholders across the value chain through innovative and industry-first products and services.
Our strong franchisee network has a pivotal role to play in this endevour, said Mr.Dubey at the inauguration
Over the past seven years, Mahindra First Choice Wheels has not only emerged as Indias leading used car company but has also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. Consumer experience is the key in this space said Tarun Nagar, Vice President-Retail business, MFCWL
Mahindra First Choice Wheels is already an established brand name in the country. Prosperous Wheels will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation to all those wishing to purchase or sell a used car, said Mrs. Madhu Goyal, Director-Prosperous Wheels.
MFCWL has also developed a variety of industry first products which use technology to ease used vehicle operations. The company has recently launched seven innovative products which are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including Consumers, Dealers, Financiers, Leasing companies and Manufacturers.
The companys footprint is currently encompasses 700 dealerships and it further plans to expand this number to 1000 outlets in next Fiscal. Rural India focus and the start up of Used Commercial vehicle business will add up the network further.
From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way.
The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its Highline stores for selling high-end multi-brand used cars.