Godrej Agrovet Forays into Dairy Business


New Delhi, Delhi, India
Godrej Agrovet Limited (GAVL), a subsidiary of Godrej Industries Ltd, today announced acquisition of controlling stake in Creamline Dairy Products Ltd (Creamline). GAVL is an existing shareholder in the company with a stake of 26%. With this transaction, Godrej Agrovet will own over 51% of Creamline.

India is the world’s largest producer of milk and the Indian milk demand is expected to cross 200 million MT by 2020 from 135 million MT in 2014. The demand will be largely driven by the fact that milk will remain the preferred source of protein for the Indian population. As the per capita income in the country increases, the demand for value added dairy products like cheese, butter, curd, ice cream, flavored yoghurts is expected to grow at a faster pace compared to conventional dairy products. Dairy companies with strong backward linkages of milk procurement will be able to capitalize on these growth opportunities, going forward.

Creamline is a prominent dairy company in South India with significant operations across Telangana, Andhra Pradesh, Tamilnadu, Karnataka and at Nagpur in Central India. The company has very strong farm linkages across the four southern states, which assures it quality milk supply around the year. The retail presence of the company is strengthened by its “Jersey“ Brand of milk and its derivatives. The company also operates dedicated “Jersey” milk parlors across southern India.

To increase its geographical foot print and fuel its future growth, Creamline is in the process of intensifying its procurement operations in Telangana, Andhra Pradesh, Tamilnadu, Karnataka and Maharastra and has forayed to setup three processing facilities along with facilities for value added products. It expects to increase its focus on the “Value added products” and new geographies to drive its future growth.

Commenting on the acquisition, Mr. Balram Singh Yadav, Managing Director Godrej Agrovet said “We have been shareholders of Creamline since the last 10 years and have seen the company build a highly successful dairy business during this time. As the company embarks on its ambitious future growth plan, we believe GAVL will be able to bring in significant value to the business by helping it develop successful brands and add more value added products to its current portfolio.

As the company scales up its operations in new geographies, Creamline can get immense leverage through the Godrej Agrovet brand which has a strong recall with dairy farmers through our cattle feed business”.

Godrej Agrovet has close to 20% market share in the organized cattle feed market. Godrej Agrovet hopes to build an entire cattle feed to high quality milk/milk product value proposition post this acquisition. The company has product offerings across the entire life cycle of cows, thereby helping the overall productivity of the animal.

K Bhaskar Reddy, Managing Director, Creamline Dairy said – “We value our decade long association with Godrej Agrovet immensely and are delighted to take it to the next level. Godrej Agrovet is one of the largest animal feed company with significant cattle feed presence. As we expand our business, we think Godrej Agrovet will add significant value to our business through their long association with Indian dairy farmers and knowledge on building long lasting brands. Creamline expects to close FY16 with more than INR 1000 crore in sales. Creamline envisages doubling its turnover in the coming 3 to 4 years.”

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.